COLLEGE & EARLY CAREER

Your degree isn’t
your destination.

One starting point. More than one way forward.

Explore the work, see what it takes, and keep the paths that interest you.Find your direction

Choose a field. Explore the careers connected to it.

Preparing interactive controls…
YOUR CAREER ATLAS
Marketing · 7 reviewed connections
YOUR DEGREEMarketingCIP 52.1401
Investigate markets
Grow demand
Build support
Teach business
Editorial work groupings, not a career ladder. Choose a destination.
THE WORK, UP CLOSE01 / 07

Decode what people want.

Market research analysts and marketing specialists

Study customers and competitors, analyze market data, and present findings that help businesses plan products and marketing.

WHAT IT TYPICALLY TAKESBachelor's degree

No related work experience typically required.

U.S. occupation median$78,760

Annual pay · May 2025
All experience levels, not starting pay.

Official degree-to-occupation connectionsNot measured graduate destinations or a promise of eligibility.

KEEP YOUR OPTIONS OPEN

Different paths.
Different tradeoffs.

Save two or three possibilities.
See the work and requirements together,
not just the biggest salary.

You don’t have to choose just one. Yet.

Tap a path above, then “Keep this possibility” to build your comparison.

Explore another path

A CAREER IS ONLY HALF THE PICTURE

Now, where could it take you?

Carry an occupation into Career Markets to compare local pay and employment.
Search for the role you chose. Employment is not a count of open jobs.

Explore places
THE GRADUATE PICTUREHow are college graduates doing?

New York Fed outcomes. A different population from occupation pay.

THE CHANGING WORKPLACEWhat is AI changing?

Adoption, exposure and observed use. Not a job-loss prediction.

How degrees and careers are connected

All seven occupations in the official CIP 2020 / SOC 2018 forward crosswalk are shown. These are educational connections, not observed graduate destinations or guaranteed eligibility. All 7 exact relationships for CIP 52.1401 are shown. The groups are editorial descriptions of the work, not official source classifications, sequential career steps or personal eligibility. No link is a measured graduate placement.

Pay describes occupations, not graduates of this degree. Work experience and advanced education may both be needed. Missing evidence is not zero.

Sources, dates and coverage

Degree connections come from the official NCES CIP 2020–SOC 2018 crosswalk. JMH has filtered and joined these federal source data to its occupation catalog. BLS supplies occupation descriptions and typical entry requirements. These are JMH’s presentation and interpretation, not agency endorsements.

Each degree has its own shortlist of occupation codes on this device only. Switching degrees preserves your previous choices. No account or personal details are needed.

BLS occupation profiles and tables supply displayed pay; occupation profiles supply available work descriptions. BLS Table 5.4 supplies typical entry requirements. See each career’s source. This pilot does not estimate degree earnings, competition per opening or personal suitability.

Pay periods are shown for each occupation at the precision supplied by its source. Most are May 2025; a year-only source is not treated as month-specific. Evidence reviewed: October 24, 2026. The teacher work preview describes the broader postsecondary teaching group.

BLS Table 5.4: typical education and training · NCES degree-to-occupation crosswalk