Advertising and promotions managers job market in California

Industry trends, wages and hiring signals.

The headline

California industry employment changed 0.7 percentage points above the U.S. benchmark

A data-driven view of the industries that employ Advertising and promotions managers in California.

Verified QCEW 2026 Q1January to March 2026 · State coverage 100% · BLS QCEWCitationEvidence record

Occupation pay

What Advertising and promotions managers earn in California

BLS OEWS occupation-level pay estimates for this role — separate from the industry wage trends used elsewhere in this report.

BLS OEWS source

Median annual wage

$167,230California
Middle 50% of published wages
$122,790 – $216,220
U.S. median annual wage
$133,660
Reference period
May 2025

The middle 50% is the 25th-to-75th percentile wage range, not an experience-level band. Suppressed or unavailable BLS values remain unpublished rather than being estimated.

Pay around California

How median pay varies by metro area

Published BLS OEWS metro estimates for Advertising and promotions managers, compared with the California median of $167,230.

California median$167,230
San Francisco-Oakland-Fremont, CA$181,250+8.4% vs. state
Middle 50%$138,750 – $274,810Published employment440
San Jose-Sunnyvale-Santa Clara, CA$180,500+7.9% vs. state
Middle 50%$153,320 – $309,450Published employment240
Los Angeles-Long Beach-Anaheim, CA$167,930+0.4% vs. state
Middle 50%$126,920 – $217,420Published employment1,350
San Diego-Chula Vista-Carlsbad, CA$137,050−18.0% vs. state
Middle 50%$86,020 – $174,190Published employment120
Sacramento-Roseville-Folsom, CA$126,990−24.1% vs. state
Middle 50%$34,320 – $149,170Published employment100
Riverside-San Bernardino-Ontario, CA$122,410−26.8% vs. state
Middle 50%$34,320 – $150,250Published employment130

Areas are ordered by published median wage for readability, not as an overall job-market ranking. The vertical marker is the California median. Some BLS metropolitan areas cross state lines, so a metro estimate can cover workers in more than one state.

Verified snapshot

Market at a Glance

Key changes in California’s weighted industry mix.

+0.4%Industry employmentCalifornia industry employmentU.S. -0.3%vs. -0.3% U.S.
+4.4%Establishments in weighted industriesCalifornia establishments in weighted industriesU.S. +2.5%vs. +2.5% U.S.
+1.2%Avg. weekly industry wageCalifornia avg. weekly industry wageU.S. +3.7% · not occupation payvs. +3.7% U.S. · not occupation pay
+0.7 ppGap vs. U.S. industry employmentState minus U.S. industry employment change

Percentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.

Published coverage: 502,833 represented establishments, 85.99% of the published industry mix.

Local research

What the data shows for advertising and promotions managers in California

Findings describe the published observation periods shown below. Research published Oct 11, 2026.

The highest-paying metro has a smaller employment market

Higher pay and a larger employment market appear in different metros in this California comparison. Among 6 metro estimates with usable employment and median-pay figures in OEWS May 2025, San Francisco-Oakland-Fremont, CA has the highest median annual pay, $181,250, and an employment estimate of 440. Los Angeles-Long Beach-Anaheim, CA has the largest employment estimate at 1,350, with median pay of $167,930. The pay premium is 7.9%; employment size describes existing jobs, not available vacancies.

OEWS May 2025 · BLS OEWS

Some metro estimates cross state lines. Higher nominal pay does not establish better living standards or better chances of finding a job.

Published median pay is above the U.S. median

A 25.1% difference separates California's median annual wage for advertising and promotions managers from the U.S. median in OEWS May 2025. At $167,230, the state median is above the national figure of $133,660. The estimates describe the middle of each wage distribution, without a living-cost adjustment.

OEWS May 2025 · BLS OEWS

Findings describe published data and do not establish causes. Methodology

Employment trends

Year-over-year change in the weighted industries. The U.S. line is the latest-quarter benchmark because a comparable national quarterly history is not published here.

Latest published values
  • California · 2026 Q1+0.4%
  • U.S. · latest-quarter benchmark-0.3%

The chart will load automatically. Published values remain available in this report.

View every published value
Quarterly California industry employment changes and coverage
QuarterCaliforniaCoverage
2024 Q2-0.8%100%
2024 Q3+0.2%100%
2024 Q4+0.4%100%
2025 Q1-1.8%100%
2025 Q2-1.2%100%
2025 Q3-1.2%100%
2025 Q4-0.4%100%
2026 Q1+0.4%100%

How to read this chart

State trend and national reference

The solid line follows California’s published year-over-year industry employment changes by quarter. The dashed U.S. line is a latest-quarter reference, not a second time series.

Published quarters
8
Earliest quarter
2024 Q2
Latest quarter
2026 Q1
U.S. benchmark
-0.3%

Quarters with no published value are omitted rather than interpolated.

Industry context

Where Advertising and promotions managers Work

The occupation mix determines which California industries are weighted into this view.

Industries weighted into the California Advertising and promotions managers context
Industry groupOccupation mixEmployment changeEstablishmentsAvg. weekly industry wage
Professional and business services59.1%+0.4%259,522$2,887
Information14.0%+1.1%30,491$6,978
Trade, transportation, and utilities9.8%-1.8%212,820$1,450
Leisure and hospitality4.2%+1.0%134,389$805
Financial activities2.8%+0.8%121,513$3,795
Private education and health services2.3%+4.4%890,525$1,277

Which industries are growing?

4 weighted industries are growing

Only weighted industries with a published positive California employment change are listed.

  • Private education and health services+4.4%
  • Information+1.1%
  • Leisure and hospitality+1.0%
  • Financial activities+0.8%

The remaining weighted industries published a flat or negative change in January to March 2026.

Current California context

Current California Market Signals

Statewide indicators for all occupations in California. They are not Advertising and promotions managers demand and are not part of the Job Market Health score.

Statewide job postings

Indeed job postings · California

Recent hiring-demand context · separate from the health score

86.5Postings index · February 1, 2020 = 100Observation: Oct 23, 2026
-13.5%Versus the February 2020 baseline
0.0%Change over about four weeksSep 25, 2026 to Oct 23, 2026

Total postings index (seasonally adjusted) by observation date · baseline 100

The chart will load automatically. Published values remain available in this report.

View values: Indeed postings index
Indeed postings index
Observation dateIndex (Feb 2020 = 100)
Jul 24, 202685.61
Jul 31, 202685.81
Aug 7, 202685.07
Aug 14, 202685.18
Aug 21, 202685.00
Aug 28, 202684.96
Sep 4, 202685.33
Sep 11, 202686.03
Sep 18, 202686.72
Sep 25, 202686.52
Oct 2, 202686.28
Oct 9, 202686.26
Oct 16, 202686.29
Oct 23, 202686.51

This is statewide demand across all occupations, not demand for this specific job. Postings are not a count of vacancies or hires, and Indeed does not cover the entire labor market.

Source: Indeed Hiring Lab · CC BY 4.0. Seven-day average, seasonally adjusted; publisher refreshes weekly and may revise history. Retrieved Nov 1, 2026 · saved source copy. JobMarketHealth calculates the displayed changes and samples weekly observations for the chart.

Explore states and career fields · Methodology and limits

Statewide layoff notices

Statewide WARN notices

California statewide

313 notices in this source

Notice dates from Aug 5, 2026 to Nov 2, 2026 (UTC), a rolling 90-calendar-day period.

What this means: This is the number of WARN notices with notice dates in this period in California’s official statewide list. It is a statewide count only, and does not identify any employer.

Notices describe planned workforce changes, not confirmed job losses. Notices may be amended or withdrawn. This statewide context is not occupation-specific and does not affect the Job Market Health score. WARN covers qualifying large layoffs and closures under applicable law, not all layoffs, and thresholds vary by state.

California Employment Development Department About WARN data

Source last checked

Career context

Related roles from the occupation’s published O*NET profile.

Questions answered by this release

Advertising and promotions managers in California FAQs

Each answer is limited to what QCEW 2026 Q1 actually publishes for this state.

Is employment growing for Advertising and promotions managers in California?

The available QCEW measure is not direct occupation employment. Employment across the California industries weighted to Advertising and promotions managers changed +0.4% year over year in January to March 2026, compared with -0.3% nationwide.

Are wages for Advertising and promotions managers rising in California?

QCEW does not publish pay for Advertising and promotions managers in this view. Average weekly wages across the weighted industries changed +1.2% year over year; that must not be read as an occupation salary change.

How complete is this California industry view?

The three core state trends each meet the site’s coverage floor; the minimum published coverage is 100% of the occupation’s industry mix.

Does this page show current Advertising and promotions managers openings?

No. QCEW measures industry employment, establishments and wages. Any postings, news or WARN figures shown here are statewide context and are not occupation-specific openings.

Methodology & sourcesQCEW 2026 Q1 · coverage 100% · full evidence record

Methodology & Sources

Derived by JobMarketHealth from BLS QCEW + published occupation industry mix. This is occupation-weighted industry context, not direct occupation employment and not a count of current job openings.

Occupation
Advertising and promotions managers
SOC code
11-2011
State
California
QCEW release label
QCEW 2026 Q1
Data period
2026 Q1
State industry employment, year over year
+0.4%State data coverage 100%
U.S. benchmark, year over year
-0.3%
Difference from U.S. benchmark
+0.7 percentage pointsPercentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
Establishments, year over year
+4.4%State data coverage 100%
Average weekly industry wage, year over year
+1.2%State data coverage 100%
Industry mix vintage
EP-2025-2035
BLS publication date
Aug 28, 2026
Source verification
Verified against the committed source snapshotVerified Sep 17, 2026
Canonical record URL
https://jobmarkethealth.com/occupations/advertising-and-promotions-managers/california#evidence-record
Derived by
JobMarketHealth from BLS QCEW + published occupation industry mix

Weighted industry conditions are not direct occupation employment, occupation wages, current openings or a state-level Job Market Health score. No causal explanation is inferred.

Advertising and promotions managers in other states