Marketing managers job market in California
Industry trends, wages and hiring signals.
The headline
California industry employment tracked close to the U.S. benchmark
A data-driven view of the industries that employ Marketing managers in California.
Occupation pay
What Marketing managers earn in California
BLS OEWS occupation-level pay estimates for this role — separate from the industry wage trends used elsewhere in this report.
Median annual wage
$193,620California- Middle 50% of published wages
- $139,950 – $271,360
- U.S. median annual wage
- $166,790
- Reference period
- May 2025
The middle 50% is the 25th-to-75th percentile wage range, not an experience-level band. Suppressed or unavailable BLS values remain unpublished rather than being estimated.
Pay around California
How median pay varies by metro area
Published BLS OEWS metro estimates for Marketing managers, compared with the California median of $193,620.
San Jose-Sunnyvale-Santa Clara, CA$231,370+19.5% vs. state
San Francisco-Oakland-Fremont, CA$220,480+13.9% vs. state
San Diego-Chula Vista-Carlsbad, CA$174,840−9.7% vs. state
Los Angeles-Long Beach-Anaheim, CA$171,900−11.2% vs. state
Santa Maria-Santa Barbara, CA$170,920−11.7% vs. state
Oxnard-Thousand Oaks-Ventura, CA$169,540−12.4% vs. state
View 12 more published metro areas
Santa Cruz-Watsonville, CA$168,980−12.7% vs. state
Sacramento-Roseville-Folsom, CA$164,270−15.2% vs. state
Napa, CA$163,870−15.4% vs. state
Redding, CA$161,910−16.4% vs. state
Santa Rosa-Petaluma, CA$161,720−16.5% vs. state
Vallejo, CA$161,560−16.6% vs. state
Modesto, CA$160,520−17.1% vs. state
San Luis Obispo-Paso Robles, CA$160,490−17.1% vs. state
Riverside-San Bernardino-Ontario, CA$157,670−18.6% vs. state
Salinas, CA$155,940−19.5% vs. state
Stockton-Lodi, CA$153,830−20.6% vs. state
Bakersfield-Delano, CA$149,960−22.5% vs. state
Areas are ordered by published median wage for readability, not as an overall job-market ranking. The vertical marker is the California median. Some BLS metropolitan areas cross state lines, so a metro estimate can cover workers in more than one state.
Verified snapshot
Market at a Glance
Key changes in California’s weighted industry mix.
Percentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
Published coverage: 668,662 represented establishments, 86.12% of the published industry mix.
Local research
What the data shows for marketing managers in California
Findings describe the published observation periods shown below. Research published Oct 11, 2026.
The highest-paying metro has a smaller employment market
Median annual pay of $231,370 puts San Jose-Sunnyvale-Santa Clara, CA at the top of the published pay estimates for California-associated metros with usable employment figures in OEWS May 2025. Its employment estimate is 7,300. The largest employment market, Los Angeles-Long Beach-Anaheim, CA, has 18,550 estimated jobs and median pay of $171,900. The comparison covers 24 metros, and the highest-paying metro's median is 34.6% higher than the largest market's. Market size describes existing jobs, not available vacancies.
OEWS May 2025 · BLS OEWSSome metro estimates cross state lines. Higher nominal pay does not establish better living standards or better chances of finding a job.
Industry groups are pulling in opposite directions
The leading industry groups examined represent 91.3% of this occupation's national industry mix. Their California employment changes were mixed in January to March 2026: +4.4% year over year in Private education and health services, compared with -1.8% in Trade, transportation, and utilities. Those opposing movements are combined in the overall industry measure.
January to March 2026 · BLS QCEWPublished median pay is above the U.S. median
The OEWS May 2025 estimates put median annual pay for marketing managers at $193,620 in California and $166,790 nationally. The state median is 16.1% higher. Living costs are not included in this comparison, and individual workers' pay varies.
OEWS May 2025 · BLS OEWSIndustry measures describe the industries associated with this occupation. They are not direct occupation employment, current openings or a state-level Job Market Health score. Findings describe published data and do not establish causes. Methodology
Employment trends
California industry employment over time
Year-over-year change in the weighted industries. The U.S. line is the latest-quarter benchmark because a comparable national quarterly history is not published here.
- California · 2026 Q1+0.1%
- U.S. · latest-quarter benchmark-0.3%
The chart will load automatically. Published values remain available in this report.
View every published value
| Quarter | California | Coverage |
|---|---|---|
| 2024 Q2 | -1.0% | 98.07% |
| 2024 Q3 | -0.3% | 98.07% |
| 2024 Q4 | -0.1% | 98.07% |
| 2025 Q1 | -1.7% | 98.07% |
| 2025 Q2 | -1.0% | 98.07% |
| 2025 Q3 | -1.1% | 98.07% |
| 2025 Q4 | -0.6% | 98.07% |
| 2026 Q1 | +0.1% | 98.07% |
How to read this chart
State trend and national reference
The solid line follows California’s published year-over-year industry employment changes by quarter. The dashed U.S. line is a latest-quarter reference, not a second time series.
- Published quarters
- 8
- Earliest quarter
- 2024 Q2
- Latest quarter
- 2026 Q1
- U.S. benchmark
- -0.3%
Quarters with no published value are omitted rather than interpolated.
Industry context
Where Marketing managers Work
The occupation mix determines which California industries are weighted into this view.
| Industry group | Occupation mix | Employment change | Establishments | Avg. weekly industry wage |
|---|---|---|---|---|
| Professional and business services | 40.9% | +0.4% | 259,522 | $2,887 |
| Trade, transportation, and utilities | 14.4% | -1.8% | 212,820 | $1,450 |
| Financial activities | 12.3% | +0.8% | 121,513 | $3,795 |
| Information | 10.6% | +1.1% | 30,491 | $6,978 |
| Manufacturing | 7.9% | -2.8% | 44,316 | $2,955 |
| Private education and health services | 5.2% | +4.4% | 890,525 | $1,277 |
Which industries are growing?
4 weighted industries are growing
Only weighted industries with a published positive California employment change are listed.
- Private education and health services+4.4%
- Information+1.1%
- Financial activities+0.8%
- Professional and business services+0.4%
The remaining weighted industries published a flat or negative change in January to March 2026.
Selected state comparison
California vs. other states
A selected set of other states with valid reports for this occupation, not every available state. Each state’s own published industry employment change for QCEW 2026 Q1, ordered with this report first and then alphabetically. This is not a ranking and there is no state-level score.
How to read this
Same occupation, same release
Every state shown published its own verified QCEW 2026 Q1 figure for the industries weighted to Marketing managers. Bars are proportional to each published change; left of centre is a decline.
Current California context
Current California Market Signals
Statewide indicators for all occupations in California. They are not Marketing managers demand and are not part of the Job Market Health score.
Statewide job postings
Indeed job postings · California
Recent hiring-demand context · separate from the health score
Total postings index (seasonally adjusted) by observation date · baseline 100
The chart will load automatically. Published values remain available in this report.
View values: Indeed postings index
| Observation date | Index (Feb 2020 = 100) |
|---|---|
| Jul 24, 2026 | 85.61 |
| Jul 31, 2026 | 85.81 |
| Aug 7, 2026 | 85.07 |
| Aug 14, 2026 | 85.18 |
| Aug 21, 2026 | 85.00 |
| Aug 28, 2026 | 84.96 |
| Sep 4, 2026 | 85.33 |
| Sep 11, 2026 | 86.03 |
| Sep 18, 2026 | 86.72 |
| Sep 25, 2026 | 86.52 |
| Oct 2, 2026 | 86.28 |
| Oct 9, 2026 | 86.26 |
| Oct 16, 2026 | 86.29 |
| Oct 23, 2026 | 86.51 |
This is statewide demand across all occupations, not demand for this specific job. Postings are not a count of vacancies or hires, and Indeed does not cover the entire labor market.
Source: Indeed Hiring Lab · CC BY 4.0. Seven-day average, seasonally adjusted; publisher refreshes weekly and may revise history. Retrieved Nov 1, 2026 · saved source copy. JobMarketHealth calculates the displayed changes and samples weekly observations for the chart.
Statewide layoff notices
Statewide WARN notices
California statewide314 notices in this source
Notice dates from Aug 4, 2026 to Nov 1, 2026 (UTC), a rolling 90-calendar-day period.
What this means: This is the number of WARN notices with notice dates in this period in California’s official statewide list. It is a statewide count only, and does not identify any employer.
Notices describe planned workforce changes, not confirmed job losses. Notices may be amended or withdrawn. This statewide context is not occupation-specific and does not affect the Job Market Health score. WARN covers qualifying large layoffs and closures under applicable law, not all layoffs, and thresholds vary by state.
California Employment Development Department About WARN data
Source last checked
Career context
Related occupations
Related roles from the occupation’s published O*NET profile.
Questions answered by this release
Marketing managers in California FAQs
Each answer is limited to what QCEW 2026 Q1 actually publishes for this state.
Is employment growing for Marketing managers in California?
The available QCEW measure is not direct occupation employment. Employment across the California industries weighted to Marketing managers changed +0.1% year over year in January to March 2026, compared with -0.3% nationwide.
Are wages for Marketing managers rising in California?
QCEW does not publish pay for Marketing managers in this view. Average weekly wages across the weighted industries changed +2.7% year over year; that must not be read as an occupation salary change.
How complete is this California industry view?
The three core state trends each meet the site’s coverage floor; the minimum published coverage is 98.07% of the occupation’s industry mix.
Does this page show current Marketing managers openings?
No. QCEW measures industry employment, establishments and wages. Any postings, news or WARN figures shown here are statewide context and are not occupation-specific openings.
Methodology & sourcesQCEW 2026 Q1 · coverage 98.07% · full evidence record
Methodology & Sources
Derived by JobMarketHealth from BLS QCEW + published occupation industry mix. This is occupation-weighted industry context, not direct occupation employment and not a count of current job openings.
- Occupation
- Marketing managers
- SOC code
- 11-2021
- State
- California
- QCEW release label
- QCEW 2026 Q1
- Data period
- 2026 Q1
- State industry employment, year over year
- +0.1%State data coverage 98.07%
- U.S. benchmark, year over year
- -0.3%
- Difference from U.S. benchmark
- +0.4 percentage pointsPercentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
- Establishments, year over year
- +4.2%State data coverage 98.07%
- Average weekly industry wage, year over year
- +2.7%State data coverage 98.07%
- Industry mix vintage
- BLS-NEM-2025-35
- BLS publication date
- Aug 28, 2026
- Source verification
- Verified against the committed source snapshotVerified Sep 21, 2026
- Canonical record URL
- https://jobmarkethealth.com/occupations/marketing-managers/california#evidence-record
- Derived by
- JobMarketHealth from BLS QCEW + published occupation industry mix
MethodologyBLS QCEWHow to citeQCEW state context release, 2026 Q1
Weighted industry conditions are not direct occupation employment, occupation wages, current openings or a state-level Job Market Health score. No causal explanation is inferred.