Marketing managers job market in Texas
Industry trends, wages and hiring signals.
The headline
Texas industry employment changed 0.8 percentage points above the U.S. benchmark
A data-driven view of the industries that employ Marketing managers in Texas.
Occupation pay
What Marketing managers earn in Texas
BLS OEWS occupation-level pay estimates for this role — separate from the industry wage trends used elsewhere in this report.
Median annual wage
$147,880Texas- Middle 50% of published wages
- $106,110 – $200,430
- U.S. median annual wage
- $166,790
- Reference period
- May 2025
The middle 50% is the 25th-to-75th percentile wage range, not an experience-level band. Suppressed or unavailable BLS values remain unpublished rather than being estimated.
Pay around Texas
How median pay varies by metro area
Published BLS OEWS metro estimates for Marketing managers, compared with the Texas median of $147,880.
Austin-Round Rock-San Marcos, TX$164,920+11.5% vs. state
Dallas-Fort Worth-Arlington, TX$155,460+5.1% vs. state
Houston-Pasadena-The Woodlands, TX$153,030+3.5% vs. state
Midland, TX$149,510+1.1% vs. state
Sherman-Denison, TX$139,040−6.0% vs. state
Odessa, TX$133,420−9.8% vs. state
View 12 more published metro areas
San Antonio-New Braunfels, TX$131,800−10.9% vs. state
Tyler, TX$130,200−12.0% vs. state
Beaumont-Port Arthur, TX$129,500−12.4% vs. state
San Angelo, TX$128,830−12.9% vs. state
Waco, TX$126,880−14.2% vs. state
Longview, TX$124,360−15.9% vs. state
Killeen-Temple, TX$122,220−17.4% vs. state
Corpus Christi, TX$121,990−17.5% vs. state
College Station-Bryan, TX$121,780−17.6% vs. state
Amarillo, TX$119,140−19.4% vs. state
Lubbock, TX$118,550−19.8% vs. state
El Paso, TX$114,160−22.8% vs. state
Areas are ordered by published median wage for readability, not as an overall job-market ranking. The vertical marker is the Texas median. Some BLS metropolitan areas cross state lines, so a metro estimate can cover workers in more than one state.
Verified snapshot
Market at a Glance
Key changes in Texas’s weighted industry mix.
Percentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
Published coverage: 498,736 represented establishments, 86.12% of the published industry mix.
Local research
What the data shows for marketing managers in Texas
Findings describe the published observation periods shown below. Research published Oct 11, 2026.
The highest-paying metro has a smaller employment market
The OEWS May 2025 comparison for Texas shows a pay premium alongside a smaller employment estimate. Austin-Round Rock-San Marcos, TX's median annual pay of $164,920 is 6.1% higher than Dallas-Fort Worth-Arlington, TX's $155,460, while their employment estimates are 7,170 and 16,320, respectively. Among 25 metros with both usable measures, the former has the highest median pay and the latter the largest employment estimate. These counts describe existing jobs, not available vacancies.
OEWS May 2025 · BLS OEWSSome metro estimates cross state lines. Higher nominal pay does not establish better living standards or better chances of finding a job.
This occupation is more concentrated in the state
Employment concentration provides a different comparison for marketing managers in Texas. In OEWS May 2025, the published location quotient is 1.25, meaning the occupation's share of employment is 1.25 times its national share. The state estimate is 44,680 jobs, 11.3% of the national employment estimate for this occupation. It represents 3.17 jobs per thousand jobs in the state's OEWS employment universe. This measures existing employment concentration, not current hiring or future growth.
OEWS May 2025 · BLS OEWSOEWS employment estimates describe covered wage-and-salary jobs and exclude self-employed workers; location quotients do not measure vacancies or worker demand.
Published median pay is below the U.S. median
The OEWS May 2025 estimates put median annual pay for marketing managers at $147,880 in Texas and $166,790 nationally. The state median is 11.3% lower. Living costs are not included in this comparison, and individual workers' pay varies.
OEWS May 2025 · BLS OEWSFindings describe published data and do not establish causes. Methodology
Employment trends
Texas industry employment over time
Year-over-year change in the weighted industries. The U.S. line is the latest-quarter benchmark because a comparable national quarterly history is not published here.
- Texas · 2026 Q1+0.6%
- U.S. · latest-quarter benchmark-0.3%
The chart will load automatically. Published values remain available in this report.
View every published value
| Quarter | Texas | Coverage |
|---|---|---|
| 2024 Q2 | +0.4% | 98.07% |
| 2024 Q3 | +0.6% | 98.07% |
| 2024 Q4 | +0.8% | 98.07% |
| 2025 Q1 | +0.6% | 98.07% |
| 2025 Q2 | +0.7% | 98.07% |
| 2025 Q3 | +0.5% | 98.07% |
| 2025 Q4 | +0.5% | 98.07% |
| 2026 Q1 | +0.6% | 98.07% |
How to read this chart
State trend and national reference
The solid line follows Texas’s published year-over-year industry employment changes by quarter. The dashed U.S. line is a latest-quarter reference, not a second time series.
- Published quarters
- 8
- Earliest quarter
- 2024 Q2
- Latest quarter
- 2026 Q1
- U.S. benchmark
- -0.3%
Quarters with no published value are omitted rather than interpolated.
Industry context
Where Marketing managers Work
The occupation mix determines which Texas industries are weighted into this view.
| Industry group | Occupation mix | Employment change | Establishments | Avg. weekly industry wage |
|---|---|---|---|---|
| Professional and business services | 40.9% | +0.9% | 192,656 | $2,210 |
| Trade, transportation, and utilities | 14.4% | -0.2% | 162,594 | $1,485 |
| Financial activities | 12.3% | +1.1% | 95,569 | $2,867 |
| Information | 10.6% | -0.7% | 16,389 | $3,141 |
| Manufacturing | 7.9% | -0.4% | 31,528 | $2,126 |
| Private education and health services | 5.2% | +2.0% | 117,663 | $1,236 |
Which industries are growing?
3 weighted industries are growing
Only weighted industries with a published positive Texas employment change are listed.
- Private education and health services+2.0%
- Financial activities+1.1%
- Professional and business services+0.9%
The remaining weighted industries published a flat or negative change in January to March 2026.
Current Texas context
Current Texas Market Signals
Statewide indicators for all occupations in Texas. They are not Marketing managers demand and are not part of the Job Market Health score.
Statewide job postings
Indeed job postings · Texas
Recent hiring-demand context · separate from the health score
Total postings index (seasonally adjusted) by observation date · baseline 100
The chart will load automatically. Published values remain available in this report.
View values: Indeed postings index
| Observation date | Index (Feb 2020 = 100) |
|---|---|
| Jul 24, 2026 | 114.05 |
| Jul 31, 2026 | 113.97 |
| Aug 7, 2026 | 113.53 |
| Aug 14, 2026 | 114.15 |
| Aug 21, 2026 | 114.29 |
| Aug 28, 2026 | 114.83 |
| Sep 4, 2026 | 115.34 |
| Sep 11, 2026 | 116.90 |
| Sep 18, 2026 | 117.48 |
| Sep 25, 2026 | 117.58 |
| Oct 2, 2026 | 117.56 |
| Oct 9, 2026 | 118.31 |
| Oct 16, 2026 | 118.27 |
| Oct 23, 2026 | 118.56 |
This is statewide demand across all occupations, not demand for this specific job. Postings are not a count of vacancies or hires, and Indeed does not cover the entire labor market.
Source: Indeed Hiring Lab · CC BY 4.0. Seven-day average, seasonally adjusted; publisher refreshes weekly and may revise history. Retrieved Nov 1, 2026 · saved source copy. JobMarketHealth calculates the displayed changes and samples weekly observations for the chart.
Statewide layoff notices
Statewide WARN notices
Texas statewide27 notices in this source
Notice dates from Aug 4, 2026 to Nov 1, 2026 (UTC), a rolling 90-calendar-day period.
What this means: This is the number of WARN notices with notice dates in this period in Texas’s official statewide list. It is a statewide count only, and does not identify any employer.
Notices describe planned workforce changes, not confirmed job losses. Notices may be amended or withdrawn. This statewide context is not occupation-specific and does not affect the Job Market Health score. WARN covers qualifying large layoffs and closures under applicable law, not all layoffs, and thresholds vary by state.
Texas Workforce Commission About WARN data
Source last checked
Career context
Related occupations
Related roles from the occupation’s published O*NET profile.
Questions answered by this release
Marketing managers in Texas FAQs
Each answer is limited to what QCEW 2026 Q1 actually publishes for this state.
Is employment growing for Marketing managers in Texas?
The available QCEW measure is not direct occupation employment. Employment across the Texas industries weighted to Marketing managers changed +0.6% year over year in January to March 2026, compared with -0.3% nationwide.
Are wages for Marketing managers rising in Texas?
QCEW does not publish pay for Marketing managers in this view. Average weekly wages across the weighted industries changed +4.5% year over year; that must not be read as an occupation salary change.
How complete is this Texas industry view?
The three core state trends each meet the site’s coverage floor; the minimum published coverage is 98.07% of the occupation’s industry mix.
Does this page show current Marketing managers openings?
No. QCEW measures industry employment, establishments and wages. Any postings, news or WARN figures shown here are statewide context and are not occupation-specific openings.
Methodology & sourcesQCEW 2026 Q1 · coverage 98.07% · full evidence record
Methodology & Sources
Derived by JobMarketHealth from BLS QCEW + published occupation industry mix. This is occupation-weighted industry context, not direct occupation employment and not a count of current job openings.
- Occupation
- Marketing managers
- SOC code
- 11-2021
- State
- Texas
- QCEW release label
- QCEW 2026 Q1
- Data period
- 2026 Q1
- State industry employment, year over year
- +0.6%State data coverage 98.07%
- U.S. benchmark, year over year
- -0.3%
- Difference from U.S. benchmark
- +0.8 percentage pointsPercentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
- Establishments, year over year
- +2.6%State data coverage 98.07%
- Average weekly industry wage, year over year
- +4.5%State data coverage 98.07%
- Industry mix vintage
- BLS-NEM-2025-35
- BLS publication date
- Aug 28, 2026
- Source verification
- Verified against the committed source snapshotVerified Oct 18, 2026
- Canonical record URL
- https://jobmarkethealth.com/occupations/marketing-managers/texas#evidence-record
- Derived by
- JobMarketHealth from BLS QCEW + published occupation industry mix
MethodologyBLS QCEWHow to citeQCEW state context release, 2026 Q1
Weighted industry conditions are not direct occupation employment, occupation wages, current openings or a state-level Job Market Health score. No causal explanation is inferred.