Market research analysts and marketing specialists job market in New York
Industry trends, wages and hiring signals.
The headline
Industry employment fell while average weekly industry wages rose
A data-driven view of the industries that employ Market research analysts and marketing specialists in New York.
Occupation pay
What Market research analysts and marketing specialists earn in New York
BLS OEWS occupation-level pay estimates for this role — separate from the industry wage trends used elsewhere in this report.
Median annual wage
$98,580New York- Middle 50% of published wages
- $72,600 – $129,430
- U.S. median annual wage
- $78,760
- Reference period
- May 2025
The middle 50% is the 25th-to-75th percentile wage range, not an experience-level band. Suppressed or unavailable BLS values remain unpublished rather than being estimated.
Pay around New York
How median pay varies by metro area
Published BLS OEWS metro estimates for Market research analysts and marketing specialists, compared with the New York median of $98,580.
New York-Newark-Jersey City, NY-NJ$100,520+2.0% vs. state
Ithaca, NY$78,810−20.1% vs. state
Rochester, NY$77,170−21.7% vs. state
Syracuse, NY$77,110−21.8% vs. state
Kiryas Joel-Poughkeepsie-Newburgh, NY$76,300−22.6% vs. state
Albany-Schenectady-Troy, NY$76,140−22.8% vs. state
View 7 more published metro areas
Buffalo-Cheektowaga, NY$75,990−22.9% vs. state
Glens Falls, NY$72,580−26.4% vs. state
Utica-Rome, NY$70,170−28.8% vs. state
Binghamton, NY$66,330−32.7% vs. state
Kingston, NY$62,710−36.4% vs. state
Watertown-Fort Drum, NY$59,700−39.4% vs. state
Elmira, NY$58,410−40.7% vs. state
Areas are ordered by published median wage for readability, not as an overall job-market ranking. The vertical marker is the New York median. Some BLS metropolitan areas cross state lines, so a metro estimate can cover workers in more than one state.
Verified snapshot
Market at a Glance
Key changes in New York’s weighted industry mix.
Percentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
Published coverage: 398,873 represented establishments, 83.48% of the published industry mix.
Local research
What the data shows for market research analysts and marketing specialists in New York
Findings describe the published observation periods shown below. Research published Oct 11, 2026.
This occupation is more concentrated in the state
Employment concentration provides a different comparison for market research analysts and marketing specialists in New York. In OEWS May 2025, the published location quotient is 1.44, meaning the occupation's share of employment is 1.44 times its national share. The state estimate is 80,500 jobs, 8.9% of the national employment estimate for this occupation. It represents 8.31 jobs per thousand jobs in the state's OEWS employment universe. This measures existing employment concentration, not current hiring or future growth.
OEWS May 2025 · BLS OEWSOEWS employment estimates describe covered wage-and-salary jobs and exclude self-employed workers; location quotients do not measure vacancies or worker demand.
Published median pay is above the U.S. median
The OEWS May 2025 estimates put median annual pay for market research analysts and marketing specialists at $98,580 in New York and $78,760 nationally. The state median is 25.2% higher. Living costs are not included in this comparison, and individual workers' pay varies.
OEWS May 2025 · BLS OEWSIndustry groups are pulling in opposite directions
The leading industry groups examined represent 89.2% of this occupation's national industry mix. Their New York employment changes were mixed in January to March 2026: +0.8% year over year in Information, compared with -1.8% in Professional and business services. Those opposing movements are combined in the overall industry measure.
January to March 2026 · BLS QCEWPay differs widely between metro areas
The OEWS May 2025 estimates show a 72.1% median-pay difference between the endpoints of New York's published metro comparison. Across 13 metro areas with estimates on the same basis, Elmira, NY records $58,410 and New York-Newark-Jersey City, NY-NJ records $100,520. These wage figures do not account for living costs or job availability.
OEWS May 2025 · BLS OEWSMetro estimates may include areas in neighboring states. The comparison covers published metro estimates, not every part of the state.
Industry measures describe the industries associated with this occupation. They are not direct occupation employment, current openings or a state-level Job Market Health score. Findings describe published data and do not establish causes. Methodology
Employment trends
New York industry employment over time
Year-over-year change in the weighted industries. The U.S. line is the latest-quarter benchmark because a comparable national quarterly history is not published here.
- New York · 2026 Q1-0.9%
- U.S. · latest-quarter benchmark-0.1%
The chart will load automatically. Published values remain available in this report.
View every published value
| Quarter | New York | Coverage |
|---|---|---|
| 2024 Q2 | +1.4% | 100% |
| 2024 Q3 | +1.5% | 100% |
| 2024 Q4 | +1.7% | 100% |
| 2025 Q1 | +0.8% | 100% |
| 2025 Q2 | -0.4% | 100% |
| 2025 Q3 | -0.2% | 100% |
| 2025 Q4 | -0.2% | 100% |
| 2026 Q1 | -0.9% | 100% |
How to read this chart
State trend and national reference
The solid line follows New York’s published year-over-year industry employment changes by quarter. The dashed U.S. line is a latest-quarter reference, not a second time series.
- Published quarters
- 8
- Earliest quarter
- 2024 Q2
- Latest quarter
- 2026 Q1
- U.S. benchmark
- -0.1%
Quarters with no published value are omitted rather than interpolated.
Industry context
Where Market research analysts and marketing specialists Work
The occupation mix determines which New York industries are weighted into this view.
| Industry group | Occupation mix | Employment change | Establishments | Avg. weekly industry wage |
|---|---|---|---|---|
| Professional and business services | 39.7% | -1.8% | 131,129 | $2,868 |
| Trade, transportation, and utilities | 13.7% | -0.9% | 111,623 | $1,423 |
| Financial activities | 12.4% | +0.5% | 65,215 | $9,753 |
| Information | 9.0% | +0.8% | 19,115 | $5,010 |
| Private education and health services | 8.5% | +0.5% | 71,791 | $1,321 |
| Manufacturing | 5.8% | -1.9% | 17,443 | $1,807 |
Which industries are growing?
3 weighted industries are growing
Only weighted industries with a published positive New York employment change are listed.
- Information+0.8%
- Private education and health services+0.5%
- Financial activities+0.5%
The remaining weighted industries published a flat or negative change in January to March 2026.
Selected state comparison
New York vs. other states
A selected set of other states with valid reports for this occupation, not every available state. Each state’s own published industry employment change for QCEW 2026 Q1, ordered with this report first and then alphabetically. This is not a ranking and there is no state-level score.
How to read this
Same occupation, same release
Every state shown published its own verified QCEW 2026 Q1 figure for the industries weighted to Market research analysts and marketing specialists. Bars are proportional to each published change; left of centre is a decline.
Current New York context
Current New York Market Signals
Statewide indicators for all occupations in New York. They are not Market research analysts and marketing specialists demand and are not part of the Job Market Health score.
Statewide job postings
Indeed job postings · New York
Recent hiring-demand context · separate from the health score
Total postings index (seasonally adjusted) by observation date · baseline 100
The chart will load automatically. Published values remain available in this report.
View values: Indeed postings index
| Observation date | Index (Feb 2020 = 100) |
|---|---|
| Jul 24, 2026 | 88.69 |
| Jul 31, 2026 | 88.67 |
| Aug 7, 2026 | 88.64 |
| Aug 14, 2026 | 88.76 |
| Aug 21, 2026 | 89.60 |
| Aug 28, 2026 | 89.18 |
| Sep 4, 2026 | 89.09 |
| Sep 11, 2026 | 89.95 |
| Sep 18, 2026 | 89.43 |
| Sep 25, 2026 | 89.87 |
| Oct 2, 2026 | 90.02 |
| Oct 9, 2026 | 89.76 |
| Oct 16, 2026 | 89.72 |
| Oct 23, 2026 | 90.08 |
This is statewide demand across all occupations, not demand for this specific job. Postings are not a count of vacancies or hires, and Indeed does not cover the entire labor market.
Source: Indeed Hiring Lab · CC BY 4.0. Seven-day average, seasonally adjusted; publisher refreshes weekly and may revise history. Retrieved Nov 1, 2026 · saved source copy. JobMarketHealth calculates the displayed changes and samples weekly observations for the chart.
Statewide layoff notices
Statewide layoff-notice filings
New York statewide20 notices in this source
Notice dates from Aug 4, 2026 to Nov 1, 2026 (UTC), a rolling 90-calendar-day period.
What this means: These are statewide totals from notices dated in this period in New York’s official tracking system. Reported positions are the counts published in those notices, not a count of people confirmed to have lost their jobs. No employer is identified.
Notices describe planned workforce changes, not confirmed job losses. Notices may be amended or withdrawn. This statewide context is not occupation-specific and does not affect the Job Market Health score. New York’s state tracking system also records smaller Rapid Response events that fall below federal WARN thresholds, so it is not a list of federal WARN filings only.
New York State Department of Labor About WARN data
Source last checked
Career context
Related occupations
Related roles from the occupation’s published O*NET profile.
Questions answered by this release
Market research analysts and marketing specialists in New York FAQs
Each answer is limited to what QCEW 2026 Q1 actually publishes for this state.
Is employment growing for Market research analysts and marketing specialists in New York?
The available QCEW measure is not direct occupation employment. Employment across the New York industries weighted to Market research analysts and marketing specialists changed -0.9% year over year in January to March 2026, compared with -0.1% nationwide.
Are wages for Market research analysts and marketing specialists rising in New York?
QCEW does not publish pay for Market research analysts and marketing specialists in this view. Average weekly wages across the weighted industries changed +5.5% year over year; that must not be read as an occupation salary change.
How complete is this New York industry view?
The three core state trends each meet the site’s coverage floor; the minimum published coverage is 100% of the occupation’s industry mix.
Does this page show current Market research analysts and marketing specialists openings?
No. QCEW measures industry employment, establishments and wages. Any postings, news or WARN figures shown here are statewide context and are not occupation-specific openings.
Methodology & sourcesQCEW 2026 Q1 · coverage 100% · full evidence record
Methodology & Sources
Derived by JobMarketHealth from BLS QCEW + published occupation industry mix. This is occupation-weighted industry context, not direct occupation employment and not a count of current job openings.
- Occupation
- Market research analysts and marketing specialists
- SOC code
- 13-1161
- State
- New York
- QCEW release label
- QCEW 2026 Q1
- Data period
- 2026 Q1
- State industry employment, year over year
- -0.9%State data coverage 100%
- U.S. benchmark, year over year
- -0.1%
- Difference from U.S. benchmark
- -0.8 percentage pointsPercentage-point gaps use the original published values and are rounded once; subtracting the rounded percentages can give a slightly different result.
- Establishments, year over year
- -1.8%State data coverage 100%
- Average weekly industry wage, year over year
- +5.5%State data coverage 100%
- Industry mix vintage
- EP-2025-2035
- BLS publication date
- Aug 28, 2026
- Source verification
- Verified against the committed source snapshotVerified Sep 17, 2026
- Canonical record URL
- https://jobmarkethealth.com/occupations/market-research-analysts-and-marketing-specialists/new-york#evidence-record
- Derived by
- JobMarketHealth from BLS QCEW + published occupation industry mix
MethodologyBLS QCEWHow to citeQCEW state context release, 2026 Q1
Weighted industry conditions are not direct occupation employment, occupation wages, current openings or a state-level Job Market Health score. No causal explanation is inferred.